SALARY · MARKET RESEARCH ANALYSTS AND MARKETING SPECIALISTS · WISCONSIN

Market Research Analysts and Marketing Specialists salary in Wisconsin

This is not a guess and it is not a job ad. It is the published BLS figure for market research analysts and marketing specialists in Wisconsin, where the median was $64,800 a year. I keep the source on every page because a salary number without a source is just a story.

MEDIAN ANNUAL SALARY

$64,800

$31 per hour at the median · That is $13,960 (17.7 percent) below the national median of $78,760 for this occupation.

$73,910Mean annual salary
$36Mean hourly wage
$15,600People employed in this job in Wisconsin

Salary range

25th: $52,450Median: $64,80075th: $89,560
MeasureAnnual
25th percentile$52,450
Median (50th percentile)$64,800
75th percentile$89,560
Mean$73,910

The middle half of workers earned from $52,450 to $89,560 a year. Employment size matters too. A field with many workers in a state usually means more openings and more room to move employers without moving states. A small field can pay well but offer fewer ways in.

What stays in your pocket on the median salary

ESTIMATED TAKE-HOME PAY

$51,909 a year
$4,326 a month
Federal tax $5,596 · FICA $4,957 · State tax $2,338
Read this before you use the take-home figure. It is a single-filer estimate using the 2026 standard deduction. It leaves out credits, other deductions, local taxes, and retirement or health deductions. Your actual paycheck can differ, and for states without a verified 2026 table in this build, state tax is still to be added once its table is verified.

Same job, other states

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